Industry

Financial Services

Client

Fannie Mae

An iterative experience design strategy

Figuring out what to prioritize was based on experience audit findings, client needs and constraints across their various teams with a SWAG of level of effort and impact.

The Approach

One presentation to give an overview of what may be possible with test and learn opportunities.

Designed screens to help support pitching working with Fannie Mae on what personalization and test opportunities would be most worth their effort. This included bringing in measurable interactions that could lead to personalized microlearning opportunities. The content was tailored to the users place in their own shopping journey.

Experience design roadmap for how we might accomplish cross-department goals

I created this relative prioritization exercise and we ran this by our team members to give a perspective from Bounteous would complete the work prioritized iteratively.

The VP leading this work won the initiative!

The ideas shown here were able to be elevated further and produced for the Bounteous-led product teams to test on.