Industry

Healthcare

Client

Medimpact

A rapid design system for marketing site and broker portal.

Medimpact created a new brand by defining a niche market of small business owners looking for custom health care solutions for their employees and they needed a brand new marketing site to sell this offering. As a quick follow, they were looking to receive a CRM system that brokers could use to create and manage leads in their sales pipeline.

The Approach

An all-star team with rapid results

Our team was assembled with a director, 2 UX designers, 3 UI designers (including me) and a copywriter. Everyone brought a ton of expertise to the website in their fields. This expertise came in handy with a brand pivot part way through the project and evolving product requirements during collaboration sessions. Despite the changing needs of the project, we worked closely together to create a marketing site within a month and a challenging backend CRM portal to follow. My contributions included rapid iteration of autolayout components, adding in flexibility to the design system while advocating for design to use the extra components with product & dev to create a better brand experience.

A flexible design system branded with organic shapes

The first half of the project we created a design system for the consumer facing marketing site so that brokers could begin to lead generate and Peoni could establish itself in the marketplace as a new product. A flexible design system allowed us to extend the brand beyond simple components.

Simplifying the Broker Portal

The broker portal was a complex authenticated CRM tool that held a lot of important information that would be critical for generated money and leads for Peoni Health. We learned a lot about the health care system and what it would take to make this easy for someone to fill out forms rapidly.